DIGITAL MARKETING Services
Digital marketing performance is a system of dependencies. Tracking accuracy feeds reporting. Reporting guides bidding. Bidding depends on Enhanced Conversions, Consent Mode, and server-side tagging being implemented correctly. Those advanced signals improve attribution and support audience segmentation and remarketing pools. Audience quality and message match shape the relevance of incoming traffic. On-site conversions depend on UX, speed, clear design, and message clarity – structure, copy, offer, and proof.
At Codeconomy, we map these dependencies across marketing, analytics, and development. The best part? You don’t need to know every detail. Working alongside our design and engineering teams, we tailor a setup that fits your specific needs – not a one-size-fits-all template.
— Wendy Piersall [source]“Google only loves you when everyone else loves you first.”
Every client begins from a unique starting point. Some already have advanced GA4 tracking; others are missing the basics. A startup asked for TikTok ads – what they actually needed was a landing page with working analytics and remarketing. A retailer asked for SEO – they ended up with structured data fixes and a Merchant Center feed that doubled product visibility.
These examples explain how we work: not by pushing standard packages, but by matching the right service mix to the situation. Digital marketing isn’t one thing – it’s a dynamic stack of interconnected parts, and we know how to align them.
Tracking, Analytics & Tagging
Measurement is the backbone. We define a clean DataLayer, instrument GA4 events, and implement Enhanced Conversions, Consent Mode v2, and server-side GTM so signals are reliable under consent. Cross-domain mapping, deduplication, and identity hygiene keep reports truthful. Dashboards (Looker Studio) read like decisions, not noise.
— John Mueller [source]“What use is search ranking if users run away when they land on your pages and don’t convert?”
Paid Media
Campaign architecture follows measurement, not the other way around. We structure Google, Meta, Bing, Linkedin with clear ly defined objectives, audience frameworks, and creative variations. Smart bidding (tCPA/tROAS) gets real inputs via Enhanced Conversions, Meta CAPI, and Microsoft UET. When needed, product feeds power PMax/Shopping, but only when they advance the goal.
— John Mueller [source]“As long as machines read websites, technical SEO will remain an important part of making the most out of a website. It’s not going away. And as long as humans look at websites, performance and user-experience is going to remain just as important. No amount of links replace these.”
Google Ads (Search, Display, YouTube)
- Keyword research
- Search campaign setup & optimization
- Performance Max campaigns including product feeds, asset grouping
- YouTube video ad campaigns
- Display campaigns with layered audience targeting
- Smart bidding strategy implementation (Target CPA, ROAS, Max Conversions)
Meta Ads (Facebook/ Instagram)
- Full-funnel campaign structuring (Awareness to Conversion)
- Advantage+ shopping campaigns
- Dynamic product ads (catalog and feed optimization)
- Custom audience and lookalike segmentation
- Creative testing (image, video, carousel formats)
Bing Ads (Microsoft Advertising)
- Search & shopping campaigns
- Audience Network native placements
- LinkedIn targeting integration (unique to Bing Ads)
- Enhanced Conversions + UET Tag setup
TikTok Ads
- In-feed ads, Spark ads, and carousel formats
- TikTok Pixel and Events API integration
- UGC-style creative A/B testing
- Retargeting audiences (video viewers, engaged users)
Reddit Ads
- Community-targeted campaigns (subreddit interest groups)
- Carousel and video ad formats
- Reddit Pixel setup for pageview, signup, conversion goals
- Conversation & engagement-focused strategies
X (Twitter) Ads
- Promoted tweets and follower campaigns
- Engagement campaigns (video views, poll amplification)
- Website conversion tracking with X Pixel
- Custom audience targeting from CRM and GA4
LinkedIn Ads
- Sponsored Content (single image, carousel, video), Document Ads
- Lead Gen Forms; Insight Tag and Conversions API; CRM sync and Offline Conversions
- Matched Audiences (website visitors, contacts, company lists) for ABM
- Website Conversions objective with pixel and CAPI deduplication, exclusions and detailed reporting (title/seniority)
SEO & Organic Visibility
Technical first: crawlability, indexation, Core Web Vitals, and structured data. Then content inventory, internal linking, and intent alignment that earns discoverability across Google and Bing. We wire up Search Console and Bing Webmaster Tools, optimize Google Business Profile and Bing Places, and connect Merchant Center where products matter. Ultimately, organic efforts are measured by meaningful conversions, not just ranking snapshots.
Core SEO
- Technical SEO audits covering crawlability, indexation, and Core Web Vitals
- Structured data/schema markup (FAQ, product, review, article)
- Keyword research & content gap analysis
- On-page SEO (titles, headings, internal linking)
- Backlink audits and link acquisition strategies
Search Console & Bing Webmaster Tools
- Google Search Console setup + ongoing performance monitoring
- Bing Webmaster Tools setup (index coverage, performance)
- Manual action recovery and disavow management
Local SEO
- Google Business Profile setup and optimization (photos, reviews, Q&A)
- Bing Places setup and optimization
- Local ranking improvements (NAP consistency, citations)
- Map Pack optimization with schema and GBP signals
Merchant Center & Feeds
- Google Merchant Center setup and feed optimization
- Microsoft Merchant Center setup for Bing Shopping
- Product schema implementation for organic rich results
CRO & Funnel Engineering
Traffic is costly; friction is avoidable. We ensure strong message match (ad to landing page), streamline page structure and copy, and minimize friction in forms and checkout flows. Speed is treated as a conversion feature. Continuous experimentation – including A/B tests, heatmaps, and session replays – is fully instrumented in GA4 and Clarity, so improvements are data-driven, not assumed.
— Jeff Eisenberg [source]“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”
Compliance, Privacy & Tag Governance
Performance and compliance are not opposites. We integrate CMPs (Borlabs, Cookiebot, OneTrust), map consent to tags, and minimize data by design. Consent Mode v2 and server-side routing preserve measurement integrity while avoiding PII leaks. Regular audits keep tags, cookies, and access in policy—and out of trouble.
Content Marketing
Content acts as the operating system for acquisition, education, and conversion. We develop components aligned with user intent, implement measurement frameworks, and repurpose content across channels—measuring success by assisted revenue rather than mere pageviews.
— Lee Odden [source]“Remember, content is the reason search began in the first place.”
Social Media Marketing
We leverage native formats, consistent cadence, and community engagement to support both owned and paid media strategies. We establish content pillars, posting calendars, and reusable asset systems, ensuring clean UTM tagging and pixel tracking when required.
Email Marketing
Lifecycle strategies outperform one-off blasts. We implement ESPs, define data models, and manage consent flows; develop customer journeys that improve activation, average order value, and retention; and safeguard deliverability to ensure your emails reach inboxes.
— Paul Boag [source]“What is interesting about digital is not the technology, but the impact those technologies have had on the behaviour of consumers.”
Affiliate Marketing
Affiliate marketing provides controlled acquisition channels. We establish program terms, implement robust tracking, recruit high-quality partners, and measure incrementality—all while monitoring for leakage and fraud.
At the end of the day, every dependency, every platform integration, and every tracking element is only as strong as the customer experience it supports. What is good for the user is ultimately what drives SEO, marketing effectiveness, and long-term business growth. Technical expertise sets the stage — but the strongest metric is still an engaged and satisfied user.
